Main project,,,,,,Illustration

October 2011
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© 2012–2013 Vitaly Stepanenko

The project for Amstor navigation


To make navigation in the hypermarket, which will enjoying.


In the hypermarket to the buyer faces avalanche of information in the form of thousands of different products. But the attention of the buyer is limited physically. Navigation should be intuitive and easy to direct the precious attention of the buyer in the right direction.


Easy and clear navigation brings order and harmony in the chaos of thousands of products.


Greative Director:

Christoph Marti.

Designer: Vitaly Stepanenko.

Project manager:Vitaly Stepanenko

Anton Stepanenko.

Work performed in part with the Moscow office Interbrand team.